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Who it serves, and how it pays
Edison's customers wanted light, not electricity. Who pays, who uses and who decides, and a canvas for each.
Topics › Enterprise architecture › The map before the data
Why it moves: stakeholders, drivers, goals and principles
A minister, a regulator and a valley community pull the utility three ways at once. Ama, the regulatory lead, sorts who cares, what pushes on them and what it means here; then goals with outcomes someone can check, and principles that settle the pull.
Builds on Who it serves, and how it pays
Watch the film
Press Play, or pick a chapter. Turn on Pause and think to stop for one question at the end of chapters.
Download the videoCaption filesRead the script
Where next?
You've seen why the utility must change. Next: what it must be able to do.
Think it through
The three Pause and think questions, for a class or a team. Open one to see the answer.
Take it apart, then make the call
This film's lab, and its situations, among the series' 12 labs and 26 situations. Your progress stays in this browser.
Take it apart: Sort the chain →Make the call: 2 situationsEvery lab
In the series: The map before the data
Film 3 of 11.
Next · Film 4 of 11 →
What it must be able to do
The runners changed; the ability to move a message stayed. A capability outlasts whoever does it, however and with whatever.