Learning Data

Topics › Enterprise architecture › The map before the data

Who it serves, and how it pays: customers, offerings and the canvases

Before any capability or process, find out who the utility serves, what they're trying to get done, what hurts, what it offers, and how each offering pays. Two canvases hold it, and a canvas only means something if it fits.

5 minPause and thinkEnglish captions

Builds on Day one

Watch the film

Press Play, or pick a chapter. Turn on Pause and think to stop for one question at the end of chapters.

0:00

Think it through

The three Pause and think questions, for a class or a team. Open one to see the answer.

Take it apart, then make the call

This film's lab, and its situations, among the series' 12 labs and 26 situations. Your progress stays in this browser.

Take it apart: Check the fit →Make the call: 2 situationsEvery lab

In the series: The map before the data

Film 2 of 11.

← Previous · Film 1 of 11

Day one

An org chart, 140 systems and a backlog: all true, none of it the place. Learn how it works before you ask the questions.

5 min · Pause and think · The map before the data

Next · Film 3 of 11 →

Why it moves

Three letters pull the utility three ways. Who cares, what pushes, what must become true, and a principle to settle it.

4½ min · Pause and think · The map before the data

  1. 1Day one
  2. 2Who it serves, and how it pays
  3. 3Why it moves
  4. 4What it must be able to do
  5. 5How value reaches people
  6. 6Who does it, and where meaning changes
  7. 7Today, and where it's going
  8. 8Now the questions appear
  9. 9Rules with a home
  10. 10When strategy moves
  11. 11A map people and agents can read